Have you ever heard of Drip Marketing!!!!!
Have you
ever heard of Drip Marketing!!!!!
Let’s our
company experts in Digital marketing tells you.
As Drip Marketing term is brought from Drip irrigation ( The method used to serve
plants with the exact amount of water near their roots). This process helps in
saving the water. Hence plants are grown with the least amount of investment
and almost zero wastage of water.
Likewise in
the process of Drip marketing, we release small units of marketing messages at
the right time intervals. It helps in the ride of function like:
1) Lead
Generation.
2)
On-boarding.
3) Customer
success.
4) Customer
support.
Lead Generation-
Drip
marketing for lead nurturing works very well because prospective customers
(leads) will not be ready to learn all the information as soon as they come in
contact with a company’s products and services. They will not have the time nor
the patience to do so. They have their full-time jobs, family responsibilities
and other things to manage. If you think of your customer’s shoes you will
understand that they are not going to jump with excitement as soon as they
discover your products and services. A web visitor becomes a Lead when he has
shown an intention to buy your products or services. This expression of intent
to buy can be done in different ways. A visitor becomes a Lead when he does one
of the following:
• Register for a free trial, product demo or
a webinar
• Fill a form with name, email ID and/or
phone number
• Call your business phone number or send an
email inquiry about your offer.
The contact
information of a potential customer is a ‘lead’ for a marketer or salesman. Potential
customers give an explicit permission to be contacted by doing one of the above
actions. It is called a ‘lead’ because this contact information of a potential
buyer can ‘culminate or result in a conversion – a sale!’
At this
stage, the potential buyer is only a Cold Lead. If you are good at lead
generation but not at lead nurturing, you are going to attract a lot of leads –
but sales will not happen.
Drip
‘Email’ Marketing
Drip email
marketing is the most common form of drip marketing that is in use today. Drip
email marketing is widely used because it completely automates the drip
marketing process at a very low cost. Once setup, no human intervention is
needed. Drip emails designed for the purpose of lead nurturing perform better
than other types of emails.
Behavioral
Emails
Behavioral
emails are sent using triggers based on user behavior. Emails can be sent when
a customer takes a particular action on the website. Behavioral emails can be
integrated into drip marketing campaigns. For example, when you make your first
transaction using your Instamojo account, you will get an email congratulating
you and guiding you what to do next. Such Behavioral emails have 4-5 times the
open rate of normal emails. This is the beginning of machine based relationship
building between brands and users.
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